Hollywood Y Hosts Snappy Senior Fun Follies Show

EDT, September 23, 2013 HOLLYWOOD Hollywood Hills scored two unanswered second-half touchdowns to break open a close game, and then rode the Bus the rest of the way. Shaddrick Lowery ran for two touchdowns, quarterback Darius Greene passed for a pair and 5-foot-5, 182-pound sophomore Donavan Henderson added another as part of his 140 rushing yards as the Spartans pulled away from South Broward, 34-13, in Saturday night’s district opener. “He stepped up because our starting fullback went down,” said Greene, who referred to Henderson by his nickname. “You see how he brings the power. He’s our biggest back, and yards after contact he’s just Bus, Bus, Bus.” Rodney Holmes was hurt in the first half but returned for a few plays in the second. Lowery’s 6-yard TD gave Hollywood Hills a 20-7 lead after the Spartans recovered an onside kick to open the third quarter. His second score, from a yard out with 10:19 left in the game, put the Spartans (2-2) up 28-7. South Broward pulled within 28-15 on Malik Lorfils’ 1-yard run with 8:15 remaining. The Bulldogs couldn’t recover on onside kick but did recover a fumble with 6:26 left and picked up 34 yards in three quick completions, but a holding penalty derailed the drive. Henderson broke free for a 16-yard TD for the game’s final score. The Spartans finished with 238 rushing yards, while Greene threw for 151.

(Staff photo by Eric Bojanowski) By Sara Shell, Forum Publishing Group 5:13 p.m. EDT, September 21, 2013 A flurry of excitement and a blur of bright, sequined costumes surrounded Edina McGrath as she stood backstage at the Greater Hollywood YMCA Family Center. Amid trying to get performers lined up and into costume, she could hear the crowd gathering in the next room. “They get here early to get seats,” McGrath said of the audience. “And every year, we have so many great and talented performers.” This is the second year in a row that the YMCA has hosted the Snappy Senior Fun Follies Show, a mini Broadway production. And it’s grown from just an idea into a big undertaking. Performers ranged in age from 60 to 90, and the range of talent was just as wide some sang, some danced and others told jokes. The crowd of more than 300 was well entertained during the two-hour show. McGrath opened the show with her rendition of “There’s No Business Like Show Business.” The show also honored America with several patriotic numbers and the presentation of colors, and military veterans were recognized. Other acts including Hollywood’s own Jersey Boys singing “Sherry” and the Sexy Seniors’ performance of “Rock Around the Mop.” Ricardo Ribeiro brought the audience to its feet with his performance of “Climb Every Mountain.” Two years ago, McGrath approached the YMCA’s executive director, Rhonda Ludwig, about putting together a show of senior talent. McGrath, who has more than 10 years experience in the entertainment industry, wanted to get her fellow seniors involved in singing and dancing. “It’s just my desire to show the world that there are still seniors that have talent and want to show it off,” she said. “We find more and more talent each year. It’s such a wonderful experience.” Ludwig said, “I thought this would be something that included like 10 or 15 people, and we could have it on the pool deck.” But like last year’s inaugural show, Ludwig and other YMCA staffers found themselves scrambling to find chairs and enough seats for the guests.

Jake Gyllenhaal to Receive Acting Honor at Hollywood Film Awards (Exclusive)

Gyllenhaal, 32, has amassed a filmography that is striking in its depth and variety, starting with his big-screen debut at age 10 in City Slickers (1991). His most notable credits include Joe Johnston’s October Sky (1999), Richard Kelly’s Donnie Darko (2001), Nicole Holofcener’s Lovely & Amazing (2001), Brad Silberling’s Moonlight Mile (2002), Miguel Arteta’s The Good Girl (2002), Roland Emmerich’s The Day After Tomorrow (2004), Sam Mendes’ Jarhead (2005), John Madden’s Proof (2005), Ang Lee’s Brokeback Mountain (2005), David Fincher’s Zodiac (2007), Gavin Hood’s Rendition (2007), Jim Sheridan’s Brothers (2009), Edward Zwick’s Love & Other Drugs (2010), Duncan Jones’ Source Code (2011) and David Ayer’s End of Watch (2012). VIDEO: Jake Gyllenhaal Reveals Why He Loves ‘Mr. Jackman’ This fall, Gyllenhaal has earned some of the best accolades of his career — and best supporting actor Oscar buzz — for his portrayal of a detective leading the investigation for a pair of kidnapped kids in Denis Villeneuve’s Prisoners, which premiered at the Telluride Film Festival and screened at the Toronto Film Festival before hitting theaters in the U.S. this past weekend. The Alcon Entertainment/Warner Bros. drama, which also stars Hugh Jackman, among many others, was the weekend’s highest-grossing film at the box office. VIDEO: Jake Gyllenhaal Declares That He’ll Only Take On Challenging Projects in the Future The Hollywood Film Awards are determined by founder and executive director Carlos de Abreu and an advisory committee. Last month, the Hollywood Film Awards and Dick Clark Productions, which also produced the Golden Globe Awards, entered into a partnership that could lead to the ceremony being televised in future years. Over the past 10 years, Hollywood Film Awards honorees have gone on to garner a total of 96 Oscar nominations and 34 Oscars. De Abreu tells THR, We are thrilled to present the Hollywood Supporting Actor Award to Jake Gyllenhaal for his unforgettable performance in Prisoners. His is a truly compelling, subtly layered portrayal of a man tasked with the impossible and driven by the demons of his own past.

Lessons From Hollywood: 10 Tips For Content Marketers

Sound familiar? It is pretty similar to anything and everything a great brand and its marketers have ever hoped for and worked for. So how come Hollywood gets it? How do Hollywood directors and producers know how to evoke nearly the same, and I mean the same, feelings in people with certain hit films, when global brands are struggling to motivate and evoke emotions in consumers on a global scale? Thankfully, there are numerous exceptions of brands that are able to touch and truly interact with a global audience, winning their hearts and brains over. But, in principle, I still believe there is a lot to learn from Hollywood, from storytelling to character building. When Im looking at TV and movie characters who have outlived their original context, making new lives across several fashion, lifestyle and consumer goods categories (with sometimes even greater success), I cannot help but wonder why advertisers remain more reluctant. Yes, reluctant. Besides certain mind-blowing, provocative masterpieces that advertising produces, ad campaigns fall way behind the sustainable success of Hollywood feature films. One key factor of successful content marketing, besides storytelling, is making the content shareable. In this way, story production does not rely on the brand itself but on the audience who will passionately promote content relevant to personal contexts, helping to overcome the first barrier. So, before you jump into content production, set your strategy, boost the user experience, and you will be able to immerse your audience. They will prove you wrong, swiftly destroying your worries about losing control. Their authentic voice will deepen brand engagement in the long term. In addition to that, internal crowd sourcing using the voice and vision of employees will help create relevant content. They see the big picture from both angles of being an employee and a customer anyway. Converting employees into brandployees, who live and breath your brand will accelerate both content production and distribution and will yield returns of reward and recognition.