A TAM survey has shown that an overwhelming 64% of people in Srinagar watched the live telecast of the classical music concert. In fact, insiders say that the call for boycott and strike, which led to shops, schools and establishments being forced to shut, may have even helped increase viewership. The survey by audience measurement agency TAM was conducted on behalf of Prasar Bharati to gauge the response for the music maestro Zubin Mehta conducted ‘Ehsaas-e-Kashmir’ concert. The results show that 64% of the adult population of Srinagar tuned in to DD’s telecast of the concert, and watched it for an average of 55 minutes. The data also revealed that more youth watched the concert telecast than those in the upper age bracket (that is above 35 years). The concert, organized by the German embassy and telecast by Prasar Bharati on September 7, was the first major event to be recorded and beamed on high definition format by the public broadcaster. “Our gamble paid off. We succeeded in reaching the people of Kashmir with music and the message of peace. DD has proved that it can successfully telecast world class programme on the state-of-the-art high definition format,” said Jawhar Sircar, CEO of Prasar Bharati. All stops were pulled for the broadcast: a four-camera HDTV OB Van was dispatched from here to Srinagar, while and a larger 10-HDTV Camera OB Van was moved to the location from Chennai. A 12-camera coverage was planned, with two more mounted on jimmy jib cranes. HD uplink was provided by a special van that was mounted with all facilities for linking with the AsiaSat-5 satellite. Extensive dry runs were carried out in the run-up to the event. The general shutdown was countered by a public communication campaign using advertisements, informing people of the live telecast on the DD network, including the state’s own channel, DD Kashir. A plan was also proposed to set up huge screens at strategic locations in Srinagar, to beam live pictures of the concert.
Concert review: PSO and pianist run hot and cold
Pittsburgh Symphony Orchestra With: Manfred Honeck, conductor; Yulianna Avdeeva, pianist. Where: Heinz Hall, Downtown. When: 8 tonight; 2:30 p.m. Sunday. Tickets: $25.75-$109.75; 412-392-4900 or www.pittsburghsymphony.org . The evening started with Samuel Barber’s famous “Adagio for Strings.” Often used as the music at funerals and in movies, the heart-wrenching piece functions as one long inhale and exhale. The string sections conjured atmospheric sounds and the unity of a string quartet, which led to a haunting climax. Mr. Honeck’s fast pace, however, did not let the work sufficiently breathe. The rest of the orchestra chimed in during the “Jenufa” suite, which the PSO premiered on its recent European tour. It was an arrangement by Mr. Honeck and Czech composer Tomas Ille of the opera that deals with a love triangle gone awry in rural Moravia. The orchestra music from “Jenufa” stands well without singers — the opera provides the requisite dance scenes, as well as big orchestral moments to boot — and the arrangement was excellent. It offered a palette of textures, from lyrical to gutsy. English horn player Harold Smoliar gave sensuous and singing solos across dynamic ranges, and concertmaster Noah Bendix-Balgley delivered silky solos here and later in the Dvorak.